Blades Creative About Us


“I believe that for advertising and PR in the dental industry there is no-one better. I would be happy to recommend Duncan to any company other than a competitor!”

Stephen Selwyn, Managing Director
Evident Dental Co. Ltd

“I have had the pleasure of working with Duncan since 1994 on many varied projects and the three things that easily come to mind are his creativity, reliabiilty and “can do” attitude. He never let me down (even with the ridiculous deadlines I gave him!) and he is always 100% professional.

Duncan has an easy going style and a great ability to cut through the blur and blurb to get to the heart of what you require.”

Samantha Baker, Development Manager at
De Montfort University (DMU), previously Marketing Manager at 3M ESPE and 3M Pharma

“Duncan has never let me down, there doesn’t appear to be anything he can’t do and if he can’t do it himself he knows someone who does. He is always on time and delivers consistently. I would recommend Duncan to anyone looking for all their print, design needs.”

Neil Sanderson, Managing Director at Dental Marketing Expert, previously Marketing Director at Kodak Dental Systems and owner of Dentrak.



  • BSc (Hons) Science and the Environment. Main Interest Biotechnology.
  • Copywriter at FISONS Pharmaceuticals working in the fields of Asthma, Cardiovascular Disease, Anaemia, Animal Health.
  • Account Executive to Account Director in Healthcare Marketing Agencies.
    Brands included Nurofen, Ibuleve, Septrin, Zovirax, Actifed, Sudafed, Z100,
    Scotchbond, Express, PR Spray, Slazenger, Clinitron.
  • Founded BLADES Advertising & Marketing Ltd in November 1995.
  • What else….. Classically trained pianist, was a keen club cricketer, played rugby for Lincolnshire at U/19, U/23 and senior levels, qualified plumber, attained 3rd Dan Black belt in Shotokan Karate under Sensei Masao Kagawa in 2011 and teach at my own dojo. A loving wife, three grown up children and two loyal, if not slightly hyperactive, dogs.