I have in the past, and still do actually, work with companies whose head office is based overseas. This is also where the global marketing department often send out the concepts and design graphics for their international subsidiaries to utilise in their own marketing.

Sometimes it is really good and translates perfectly to suit the UK market. Other times it misses the mark. But of course we still have to follow the global lead.

So do I want to ‘reinvent the wheel’? No. All I want to do is make it go in the right direction and a bit faster, or with a bit more grip, or both!

In this way we can achieve the perfect compromise. Keeping global happy because we are utilising their collateral. Keeping our client happy by making the most of the given material for this market. And keeping both happy by helping to increase sales and stay within budget.