‘We will maximise the effectiveness of your marketing budget’. You may think that you’re already doing this by keeping an eye on where and how you’re communicating with your customers and negotiating the best deals from your printer or your media supplier.

If you are then this is all good and tells me that this is important to you.

But are you shouting loud enough? Are you using the right words and images to get the response you’re hoping for. In other words, are you maximising your message potential and the return on your investment.

There’s not much point in being canny with your finances if the message you’re trying to get across falls short. After all, it costs exactly the same to place a really good advert (or whatever vehicle you’re using to communicate) as it does to place a poor one.

Next question. Do you really have the time to put together a great piece of marketing communication? Maybe you have someone on the payroll who already does it for you. Maybe you’re personally a natural and pretty good at this sort of thing. But if you’re not……wouldn’t it be better to be getting on with maintaining the smooth operation and production capability of your business, and let a creative professional look after your marketing communication?

It will certainly maximise the efficiency of your marketing budget and, will in all probability, actually save you money long term.